Leadership | Lisbeth Garassino
New York, New York
Lisbeth Garassino is a focused, high-energy digital marketing strategist trained in NYC and skilled at creating innovative and creative marketing campaigns for corporations, non-profit, and government clients. Lisbeth spent five years working for the children’s publishing company Scholastic, developing and delivering custom integrated marketing programs for the children’s publisher Scholastic. She wrote grants generating up to $20MM annually by effectively packaging Scholastic resources to corporate, non-profit, and government clients. She pioneered social media for Scholastic’s Education Division in addition to managing its authors speaking bureau and national events. After Scholastic, Lisbeth worked in Education Technology for a division of News Corporation, developing and leading strategic marketing initiatives for innovative educational software. Recently, Lisbeth consulted for eBay headquarters in Silicon Valley as a member of their Social Commerce Team and was a Global Marketing Manager for a company based in Bergen, Norway working out of Silicon Valley managing marketing campaigns in Asia and Europe. Lisbeth also blogs about Innovation in the Workforce.
Lisbeth received a B.A. degree from College of the Holy Cross, was a Fulbright scholar in Eastern Europe, and managed a volunteer program in Bosnia, Builders for Peace. In Romania, Lisbeth taught a Media and Journalism course at the University of Bucharest, leading post-communist students to a new thought process on the way the media can operate. In Bosnia, Lisbeth led a group of volunteers to Gracanica to teach English skills to high school students and a library restoration project in Fojnica. She continues to be active in the Fulbright Association of Connecticut and promote international understanding.
Lisbeth’s passion is cancer research, and she hopes to use her marketing and writing skills to further the development of a cure for cancer. Lisbeth was elected to the Cancer Research Institute Young Philanthropists and co-chairs the Target Cancer Foundation Advocacy Council out of Boston. She is interested in cancer research due in large part to her lovely aunt Lynn, who passed from non-Hodgkin’s lymphoma, and her brother Joe, who at 28 was diagnosed with a rare and aggressive cancer. Joe was Lis’s favorite and only sibling. Joe passed January 20th, 2013.